Ultracasual Games Make Waves in Brazil: A Q1 2021 Sensor Tower Report

The first quarter of 2021 has been an interesting period for ultracasual games in Brazil, with varied performances across the top apps in this category. The data provided by Sensor Tower gives us a glimpse into the trends for downloads and weekly active users.

Magic Slime: Antistress & ASMR showed a downward trend in downloads, dropping from 11K in the last week of December 2020 to 3.6K by the end of March 2021. Weekly active users also decreased from 12K to around 5K in the same period.

For Slime Simulator Fluid Games, there was a significant increase in revenue, with a peak of over $2K in early March. Downloads experienced a sharp rise in February, reaching 9.3K, before falling to under 500 by the end of March. Weekly active users mirrored this pattern, peaking at 5.3K and then declining to 1.5K.

Goo: Slime simulator, ASMR saw a fluctuating download trend, with an initial 57K in January and a significant drop to nearly zero in late March. The weekly active users started at a high of 147K in January and then decreased to 40K by the end of the quarter.

GRAVITY Fluid Slime Simulator had a steady revenue with a slight increase towards the end of the quarter. Downloads saw a spike in mid-March at 3.4K, with weekly active users also jumping to 3.1K during the same period.

Lastly, Draw it from Kwalee Ltd showcased a decline in downloads from 53K to 35K, while active users saw an increase from 103K to nearly 70K by the end of March.

The data from Sensor Tower provides valuable insights into the performance of ultracasual games in Brazil's market. For more detailed analytics and trends, Sensor Tower's platform offers an in-depth look at app performance metrics.